Articles as cornerstone marketing content

Let zyzzyva help you turn articles into the cornerstone of your marketing strategy…

… as e-books
e-books are free PDF-based books containing information that’s of core interest to your target audience. Articles can provide the content you need to create these.

To download an e-book, customers and potential customers must give you their email address, which makes e-books marketing gold, because they allow you to build a high-quality database.

This database can be used to market targeted products and services, producing healthy response rates. Why? Because it’s comprised of people who want or need your information.

Over time, a series of themed e-books will allow you to generate segmented databases, giving you even higher response rates.   

zyzzyva has created an e-book in this way. It’s called ‘Corporate blogging, & why you need it’ (see right).

… as blog content
To appreciate how articles can form great, visible blog content, click the following link: power of corporate blogs   

You can see that the top five results for a Google search on this key phrase includes not only our article but the blogpost we created from it for Planet Client, a blog we write for an associate venture

… as  

1. -email newsletters
   

2. -Presentations
   

3. -Case studies
   

4. -White papers
   

5. -Sales training